Musical theatre marketing · Central & Southern California

Let's make you Popular.

I'm Lindsey. I build show brands, create the content people can't scroll past, and lead the conversation around it, for theatres across Central and Southern California.

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Les Misérables reel still: the men of the company singing in rehearsal

3.5M+ views ↗

911K views ↗

The Play That Goes Wrong reel still: an actor on stage in a bow tie, his shirt gone, under the show's title

462K views ↗

28productions marketed

7×Instagram growth at 5-Star Theatricals: 3K → 23K followers in 4 years

2×social following at Musical Theatre West, in 1 year

5.9M+views and counting across three reels on Instagram and TikTok

8 hrshow far one fan drove after the campaign took over her For You page

Matilda The Music Man West Side Story Mamma Mia! Newsies The Addams Family Ragtime Cinderella Oliver! Million Dollar Quartet The Sound of Music Little Shop of Horrors Frozen Cabaret Hairspray The Play That Goes Wrong The Wizard of Oz Les Misérables Joseph and the Amazing Technicolor Dreamcoat Ain’t Misbehavin’ Jersey Boys Into the Woods Man of La Mancha Hello, Dolly! Buddy In the Heights Little Women Matilda The Music Man West Side Story Mamma Mia! Newsies The Addams Family Ragtime Cinderella Oliver! Million Dollar Quartet The Sound of Music Little Shop of Horrors Frozen Cabaret Hairspray The Play That Goes Wrong The Wizard of Oz Les Misérables Joseph and the Amazing Technicolor Dreamcoat Ain’t Misbehavin’ Jersey Boys Into the Woods Man of La Mancha Hello, Dolly! Buddy In the Heights Little Women

What I do

From logo to last bow

Cabaret rehearsal reel: two actors mid-number in “Money”

Cabaret · 67K views ↗

Frozen rehearsal reel: an actor in a blue dress singing full out

Frozen · 61.1K views ↗

In the Heights reel: a performer alone in a spotlight mid-song, the George Washington Bridge behind her

In the Heights · 164K views ↗

Social media marketing

Strategy, shooting, editing, posting, and the comments section. Instagram, TikTok, Facebook and YouTube, start to finish.

Show branding

Show identities from the logo up. Title treatment, key art, color, type, and a system that looks right everywhere it lands.

Creative direction

Shoots, designers, editors, a whole season. One look, one voice, from announcement to closing night.

Creative direction · cast portraits

Creative direction by me · 5-Star portraits photographed by Veronica Selvin

Cabaret character portrait: Sean Samuels as the Emcee, glitter brow, hands reaching toward the camera

Hairspray character portrait: Edna Turnblad in pink curlers, cat-eye glasses and a floral housecoat, mid-gasp with a can of hairspray

Joseph and the Amazing Technicolor Dreamcoat key art for Musical Theatre West: Brian Justin Crum mid-spin in the rainbow coat, its fabric sweeping across the frame

Into the Woods character portrait for Musical Theatre West: Madison Claire Parks as Cinderella, mid-twirl in a blue and gold gown against a green forest

Les Misérables ‘Masters of the House’ portrait: Joey Richter and Francesca Barletta as the Thénardiers, back to back and smirking against a red, white and blue smoke backdrop

The Sound of Music key art: Maria with a guitar surrounded by the von Trapp children in matching curtain-fabric outfits

Cabaret Kit Kat Club lineup: ten performers in lingerie and vests under marquee-light name labels

Cabaret production photo: the Kit Kat Club company posed around a stool on a red-lit stage under the word Willkommen

Selected work

The marquee

The men of the Les Misérables company singing in the rehearsal room, one with a raised fist

still the anthem.

Instagram

3.5Mviews

182Klikes

248.8Kinteractions

TikTok

892Kviews

110Klikes

122Kinteractions

Featured · 5-Star Theatricals

Les Misérables

Everyone knows Les Mis. The job was making people feel it again, right now. I shot the men of our company at a first listen, singing “Do You Hear the People Sing?”, wrote three words, and it reached millions, far past our 23K followers.

Watch on Instagram Watch on TikTok

Numbers as of Oct 21, 2026 · still climbing

The full campaign · 99 posts

9.79Mimpressions

5.68Mreach

642Kengagements

62.2Kshares

+15.8Knew followers across platforms

Watch The Play That Goes Wrong reel on Instagram: an actor on stage in a bow tie, his shirt gone, under the show's title

Rehearsal vs. performance… some upgrades included.

Final-weekend push · 5-Star Theatricals

The Play That Goes Wrong

Same scene, rehearsal then stage. On stage, one costume does not survive. Add a very serious slow jam and you've got a closing-weekend ticket push. Come for the chaos, stay for the commitment.

Watch on Instagram

462Kviews

21.8Klikes

Watch the Hairspray reel on TikTok: an actor in a blonde bouffant and floral dress waving mid-number under the Corny Collins Show sign

ROLL CALL!!!

TikTok + Instagram · 5-Star Theatricals

Hairspray

Thirteen seconds of Corny Collins roll call, two words of caption, and a lot of exclamation points. Big hair, bigger smiles, and over a million views across TikTok and Instagram.

Watch on TikTok Watch on Instagram

911Kviews on TikTok

85.6Klikes on TikTok

228Kviews on Instagram

4.7Klikes on Instagram

5-Star Theatricals

18 productions · Instagram 3K → 23K in 4 years

2026

2025

2024 · designed by me

2024

2023

2023 · designed by me

2022

2021

2019

2019 · designed by me

2019

Musical Theatre West

10 productions · Social following doubled in 1 year

2026 · designed by me

2026

2025

2024

From the DMs · Les Misérables

Eight hours from NorCal

This is what a campaign is supposed to do. The Les Mis content kept landing on her For You page until she bought tickets and drove the length of the state for a Saturday matinee.

We are so excited!!! We are planning to drive from norcal just to see this this weekend

Tickets secured. See you soon!!!

Ooooh you will love it! Which performance?

Saturday at 1!! It’s been all over my fyp and I was like “we HAVE to go!”

Real fan DM, shared with names removed

From producers & cast

“Holy smokes, the numbers are incredible Lindsey, thank you! Really good job and the reason the show did so well.”

Cindy Murray · Executive Director, 5-Star Theatricals

“Thank you for all of your work! You might’ve changed my career.”

Cast member · Les Misérables

“Bravo to you! Your responses and interactions are top tier.”

Cast member

Little Shop of Horrors review post: the cast and Audrey II on stage under the pull quote ‘Perfect entertainment for this Halloween month’ from ItsNotAboutMe.tv — *Little Shop of Horrors* · 2024

Million Dollar Quartet review post: a performer in a gold jacket singing on his knees beside the BroadwayWorld pull quote ‘The music and energy of the show is breathtaking, jubilant and infectious’ — *Million Dollar Quartet* · 2024

5 stars social media manager needs a raise asap 😂😂

Actual Instagram comment · Cinderella

95K views ↗

About

Stage left, feed right

I've been marketing musicals since 2018. 28 productions across 5-Star Theatricals and Musical Theatre West, from Newsies to Les Mis. Since 2022, social has been the main stage.

I become every show's #1 superfan, then pour that hype straight into the feed until everyone watching is hyped too. It works: one fan drove eight hours from NorCal to see Les Mis because it was all over her For You page.

I build the brand from the logo up, then shoot and post the things people actually stop scrolling for. 5-Star's Instagram went from 3K to 23K. MTW's doubled in a year.

Got a show?

Tell me what's opening. I work with theatres from the Central Coast and Central Valley down to San Diego.

The Wizard of Oz cast announcement graphic: the full company in gold frames along a yellow brick road

Newsies reel: three newsies mid-jump behind the scenes at the photo shoot

Newsies ↗ In the Heights reel: the lead mid-number on a brownstone stoop, the company dancing around him

Les Misérables character portrait: Jefflorenz Garrido as Marius

Let's talk

Email me [email protected]